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Text messaging based mobile-coupons offer the most marketing value for any budget. Nearly every phone in the United States supports text messaging. Over half of all Americans have sent or received a text message with the average consumer sending almost 200 text messages each month. The 18 – 29 demographic regularly uses text messaging and those 30 – 49 years old , the adoption rate is at 65% and climbing. more...
A consumer will redeem the mobile coupon that you have sent them by showing the text message to you. Text message based coupons are quick, simple, and they offer unbeatable price and reach.
Ideal Uses For A Mobile Coupon Campaign
Your first steps to launch your first mobile coupon campaign you will need to decide on what to offer your customers. The options are as endless as you can imagine, but most companies go with the same types of coupons that they use offline or in print.
- Price discounts
- Buy-One-Get-One-Free offers
- Free products to drive foot traffic (or virtual traffic!) - for example, loss leaders.
- Cross-Selling and Up-Selling offers
So why launch a mobile couponing campaign? Here are some of the most common benefits of sending mobile coupons to your customers:
- Driving traffic to your store
- Directing customers to attend a special event
- Building brand loyalty
- Targeting specific customers with custom offers
- Creating buzz for a new product launch
- Building a database of customers you can market to in the future
Find out more...
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